Certified Digital Marketing Expert

Certified Digital Marketing Course Content

Module 1: Introduction to Digital Marketing

• Definition and Importance of Digital Marketing
• Overview of Digital Marketing Channels
• Digital Marketing vs. Traditional Marketing

Module 2: Search Engine Optimization (SEO)

• Understanding Search Engines and How They Work
• Keyword Research and Analysis
• On-Page SEO Techniques
• Off-Page SEO Strategies
• SEO Tools and Analytics

Module 3: Content Marketing

• Importance of Content in Digital Marketing
• Types of Content (Blogs, Videos, Infographics)
• Content Creation Strategies
• Content Distribution and Promotion
• Measuring Content Performance

Module 4: Social Media Marketing

• Overview of Major Social Media Platforms
• Creating a Social Media Strategy
• Content Creation and Scheduling Tools
• Engaging with Your Audience
• Paid Advertising on Social Media

Module 5: Email Marketing

• Building and Managing an Email List
• Crafting Effective Email Campaigns
• Email Marketing Tools and Software
• Analyzing Email Campaign Performance
• Best Practices for Email Marketing

Module 6: Pay-Per-Click Advertising (PPC)

• Understanding PPC and How It Works
• Google Ads: Campaign Setup and Management
• Keyword Bidding Strategies
• Analyzing PPC Campaign Performance
• Introduction to Retargeting and Remarketing

Module 7: Analytics and Data Interpretation

• Introduction to Web Analytics
• Google Analytics: Setup and Basics
• Tracking Key Performance Indicators (KPIs)
• Data Analysis and Reporting
• Making Data-Driven Decisions

Module 8: Digital Marketing Strategy and Planning

• Developing a Comprehensive Digital Marketing Strategy
• Setting SMART Goals
• Budgeting for Digital Marketing
• Integrating Multiple Channels for a Cohesive Strategy

Module 09: Emerging Trends in Digital Marketing

• Voice Search and its Impact on Marketing
• Artificial Intelligence in Digital Marketing
• The Rise of Video Marketing
• Personalization and Customer Experience

Final Assessment

• Comprehensive exam covering all modules
• Practical project: Developing a digital marketing strategy for a real or hypothetical business

Certification

• Criteria for Certification
• Continuing Education Opportunities